When Africa was taken over by the British,
German and French in the 1900s, we slowly started conforming to their culture.
Perhaps the biggest change of all was the slow transformation of the peoples’
mode of dressing from traditional attire to more Western wear. Even after
independence, Africans continued to follow the Western style of dressing, as it
had slowly but surely become a part of the Neo-African culture. This modern generation
of Africans however, have refused to follow what has become the norm. Instead, they have
decided to rediscover their culture and roots, and this can be seen in recent
trends like the Natural Hair crowd.
In addition to embracing the African culture,
the youths of Africa have decided to showcase the uniqueness of the culture to
the world through music, language, arts and crafts and clothing. By wearing and
promoting the locally produced textiles and accessories, we are bringing the
world into Africa. As part of efforts to
showcase the creativity and diversity of Africa, the Africa Fashion week which
was unveiled in 2014 is holding its third edition in July- from the first of
July to the third. The Africa Fashion Week isn’t just about promoting new
designers and showing off new creative ideas, it is also aimed at discussing
ways to promote Nigeria as a hub for production and distribution. We Nigerians
should endeavour to attend this event holding in Lagos, to support our
local industry, and to encourage budding talent. Making travel arrangements is
always seen as a stressful process, which shouldn’t be the case since online booking
platform, Hotelnownow is available to help you with all your reservations and
bookings. So, fashion lovers, fashion bloggers and fashion aficionados, I look
forward to seeing you at the Eko Hotel and Suites
in July!
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